Prof. V. Balasubramanian
Prof. V. BalasubramanianProfessor, IIT Madras
Prof. V. Balasubramanian
Professor, IIT Madras
Ranga Rao
Ranga RaoProfessor of Biomechanics
Ranga Rao
Professor of Biomechanics
Atul Sharma
Atul SharmaVisiting Faculty
Atul Sharma
Visiting Faculty
Prof. V. Balasubramanian
Ranga Rao
Atul Sharma

People & Projects

Explore faculty, ongoing projects, student cohorts, and alumni.

AWARDS

Harita Intelliseat – Apollo CV Award 2018

Tamil Nadu Accident & Emergency Care Initiative (TAEI)

International Ergonomics Association (IEA) – Practice Examples Award

CEmONC App – Recognised Health Intervention

Alignment Meeting

The Stakeholder Alignment Meeting held on 20th May 2025 at Vigyan Bhawan, New Delhi, brought together senior officials from MoRTH, state governments, IIT Madras, and district-level stakeholders to operationalize the Data-Driven Hyperlocal Intervention (DDHI) framework across 100 high-crash districts. With India witnessing over 1.7 lakh road deaths in 2022, the discussions emphasized the urgency of shifting from generic national-level programs to district-specific strategies, rooted in real crash data and local context.

MoRTH Secretary Shri V. Umashankar highlighted the need for empowering districts to act based on their own data and ground realities, calling it "a paradigm shift in road safety governance." Prof V. Kamakoti, Director of IIT Madras, reinforced the importance of scalable tech-led solutions, calling DDHI a model that “bridges data science and human need.”

The meeting focused on aligning all stakeholders on the implementation roadmap, including training local teams, enabling cross-agency collaboration, and establishing scientific mechanisms to evaluate impact. A key point of discussion was the integration of community-level insights into intervention design—ensuring that solutions reflect on-the-ground realities, not just top-down analysis.

District Empowerment

95%

Tech-led Scalability

90%

Community Integration

92%

Cross-agency Collaboration

88%

▶

Past Events and Workshops

Chintan Shivir
04
Jul

Chintan Shivir on Powered Two Wheelers Safety

All Day Event

📍 ICSR
Workshop
Stakeholder Meeting
20
May

Stakeholder Alignment Meeting for DDHI

All Day Event

📍 Vigyan Bhavan, New Delhi
Meeting
Principals' Conclave
31
Jan

Principals' Conclave

8:00 am - 5:00 pm

📍 ICSR
Conclave
ThinkEdu Conclave
28
Jan

Professor Venkatesh Balasubramanian - ThinkEdu

8:00 am - 5:00 pm

📍 ITC Grand Chola
Conclave

Press Release

Main Press Image
Article

September 16, 2024

Cash Flow Management and Budgeting

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Article

September 16, 2024

Corporate Tax Planning and Compliance

Read More →
Article

September 16, 2024

Implementing Robust Risk Management Framework

Read More →
Article

September 16, 2024

Outsourcing Strategies to Boost Your Line

Read More →

Press Release

Main Press Image
Article

September 16, 2024

Cash Flow Management and Budgeting

Read More →
Article

September 16, 2024

Corporate Tax Planning and Compliance

Read More →
Article

September 16, 2024

Implementing Robust Risk Management Framework

Read More →
Article

September 16, 2024

Outsourcing Strategies to Boost Your Line

Read More →

DDHI PROGRAM

Saving Lives Through Data-Driven Road Safety Solutions

100+

High-Crash Districts Targeted

18

States Participating

30k+

Lives Positively Impacted

Our Road Safety Strategy

Community Engagement Programs
Data from iRAD (since 2021)
Enforcement & Engineering Improvements

Technological Innovations from RBG Labs

1. Suzhal Management System (SMS)

A disruptive methodology for new product development and lean operations through strategic innovation.

2. Transport Safety Framework (TSF)

A systems-based, data-driven framework to redesign and improve road safety outcomes at scale.

3. Tamil Nadu Accident & Emergency care Initiative (TAEI)

A unique A&E program shaped by decades of lean manufacturing and process excellence learnings.

4. Design of eDAR / iRAD

Conceptual design of India’s electronic Detailed Accident Report system for better crash data management.

5. Data-Driven Road Safety Projects

Interventions implemented across Tamil Nadu, Haryana, Rajasthan, and Jharkhand using evidence-based strategies.

6. Intelliseat™

Auto Component of the Year 2018. An IoT-based smart seat for monitoring driver behavior in real-time.

What is DDHI?

The Data-Driven Hyperlocal Intervention (DDHI) framework is a structured, district-specific road safety initiative developed by the Centre of Excellence for Road Safety (CoERS) at IIT Madras under the aegis of the Ministry of Road Transport and Highways (MoRTH), Government of India.

Hyperlocal interventions are crucial for enhancing road safety outcomes on the ground. While crash data provides patterns, effective action requires an understanding of the district-level context, where risk factors, road behaviour, and system readiness differ.

DDHI framework and tools assist the District Road Safety Committee (DRSC) of 100 high crash burdened Districts to identify human factor road safety issues, assess opportunities to improve at the hyperlocal level, plan suitable low-cost, high-impact road interventions, track implementation and assess impact.

DDHI Framework
A trio of happy kids with sparkling eyes enjoying their journey on the school bus

What is DDHI?

The Data-Driven Hyperlocal Intervention (DDHI) framework is a structured, district-specific road safety initiative developed by the Centre of Excellence for Road Safety (CoERS) at IIT Madras under the aegis of the Ministry of Road Transport and Highways (MoRTH), Government of India.

Hyperlocal interventions are crucial for enhancing road safety outcomes on the ground. While crash data provides patterns, effective action requires an understanding of the district-level context, where risk factors, road behaviour, and system readiness differ.

DDHI framework and tools assist the District Road Safety Committee (DRSC) of 100 high crash burdened Districts to identify human factor road safety issues, assess opportunities to improve at the hyperlocal level, plan suitable low-cost, high-impact road interventions, track implementation and assess impact.

DDHI Framework

Program Catalog

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Our Program & Service

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Featured Activities

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Public Speaking

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IT Knowledge

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Soccer Specialisation

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Testimonials

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DDHI - Smarter Roads, Safer Lives

DDHI: Data-Driven Hyperlocal Interventions

A unique initiative by CoERS – IIT Madras, using district-level data to make India's roads safer, smarter, and more responsive.

Every Step

of the Way

A Life coaching program for Entrepreneurs and beyond

Manage Your Time

Manage Your Career

Lift Your Spirit

Hi! I'm

Steven Bettencourt

I’m the CEO and founder of Every Step – a personal success program for modern entrepreneurs.

I lead a group of experienced and highly educated coaches from a range of professional fields, specialized in personal growth and empowerment.

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Mary Eckermann

Mary’s area of expertise is finding the right balance in managing personal life and career.

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Alex Anderson

Alexandra is great motivator and tasks organizer – let us guide you in building your career.

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Tim Robinson

Tom is experienced educator and businessman – let Tom guide you in the process of building your career.

Featured Talks & Seminars

Learn some of my most effective techniques right at home.

Organizing your Life

The talk that might change the way you think about the gratitude for yourself and others

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Control Your Free Time

Everyone needs a time just for itself – learn the importance of your free time

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Do You Need a Life Coach?

Well, one obvious sign is dropping growth graphs, and  revenues decrease 

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My latest book for personal growth –

Focus, Efficiency, Productivity

After spending most of my life believing that I had to put aside my own needs to take career action, I finally realized that I do not have to choose between being self-organized and creative in business. Learn more about it in my book.

Personal Strategies

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Workshops & Conferences

We are organizing public and private workshop and conferences

Podcasts & Talks

Listen to our podcast interviews with successful business women and men-

Logo 1
Logo 2
Logo 3
Logo 1
Son of a Tailor
Branding
01
Logo 2
Vision Grid
Urban UX
02
Logo 3
District Maps
DDHI Model
03

What is DDHI?

The Data-Driven Hyperlocal Intervention (DDHI) framework is a structured, district-specific road safety initiative developed by the Centre of Excellence for Road Safety (CoERS) at IIT Madras under the aegis of the Ministry of Road Transport and Highways (MoRTH), Government of India.

Hyperlocal interventions are crucial for enhancing road safety outcomes on the ground. While crash data provides patterns, effective action requires an understanding of the district-level context, where risk factors, road behaviour, and system readiness differ.

The DDHI framework and tools assist the District Road Safety Committee (DRSC) of 100 high crash-burdened Districts to identify human factor road safety issues, assess opportunities to improve at the hyper local level, plan suitable low-cost, high-impact road interventions, track implementation and assess impact.

How DDHI Supports Districts

➤ Identify High-Risk Zones: Visualize crash hotspots using Sanjaya’s real-time heatmaps and accident data dashboards.

➤ Understand Ground-Level Realities: Capture local insights from police, first responders, and communities via the Field Perception Survey (FPS).

➤ Strengthen Emergency Response Systems: Assess trauma care preparedness of hospitals using the Trauma Care Preparedness Level (TPL) tool.

➤ Implement Tailored Road Safety Solutions: Get suitable intervention suggestions for problems through the Road Safety Interventions Lookup Tool (RSILT).

Logo 1
Son of a Tailor
Branding
01
Logo 2
Vision Grid
Urban UX
02
Logo 3
District Maps
DDHI Model
03

What is DDHI?

The Data-Driven Hyperlocal Intervention (DDHI) framework is a structured, district-specific road safety initiative developed by the Centre of Excellence for Road Safety (CoERS) at IIT Madras under the aegis of the Ministry of Road Transport and Highways (MoRTH), Government of India.

Hyperlocal interventions are crucial for enhancing road safety outcomes on the ground. While crash data provides patterns, effective action requires an understanding of the district-level context, where risk factors, road behaviour, and system readiness differ.

The DDHI framework and tools assist the District Road Safety Committee (DRSC) of 100 high crash-burdened Districts to identify human factor road safety issues, assess opportunities to improve at the hyper local level, plan suitable low-cost, high-impact road interventions, track implementation and assess impact.

How DDHI Supports Districts

➤ Identify High-Risk Zones: Visualize crash hotspots using Sanjaya’s real-time heatmaps and accident data dashboards.

➤ Understand Ground-Level Realities: Capture local insights from police, first responders, and communities via the Field Perception Survey (FPS).

➤ Strengthen Emergency Response Systems: Assess trauma care preparedness of hospitals using the Trauma Care Preparedness Level (TPL) tool.

➤ Implement Tailored Road Safety Solutions: Get suitable intervention suggestions for problems through the Road Safety Interventions Lookup Tool (RSILT).