September 10, 2024
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What is DDHI?
The Data-Driven Hyperlocal Intervention (DDHI) framework is a structured, district-specific road safety initiative developed by the Centre of Excellence for Road Safety(CoERS) at IIT Madras under the aegis of the Ministry of Road Transport and Highways (MoRTH), Government of India.
Hyperlocal interventions are crucial for enhancing road safety outcomes on the ground. While crash data provides patterns, effective action requires an understanding of the district-level context, where risk factors, road behaviour, and system readiness differ.
DDHI framework and tools assist the District Road Safety Committee (DRSC) of 100high crash burdened Districts to identify human factor road safety issues, assess opportunities to improve at the hyper local level, plan suitable low-cost, high-impact road interventions, track implementation and assess impact.
About RBG Labs
The Rehabilitation Bioengineering Group (RBG Labs) was established in 2006 at the Department of Engineering Design, IIT Madras, under the leadership of Prof. Venkatesh Balasubramanian. The lab applies a data-driven systems approach across road safety, human factors engineering, driver behavior, lean manufacturing, and policy support. Over the years, it has grown into a national reference centre for evidence-based innovation and capacity building in transport and safety systems.
In collaboration with the Ministry of Road Transport and Highways (MoRTH), RBG Labs developed the electronic Detailed Accident Report (eDAR/iRAD), India’s first national crash database, now deployed across all 36 States and Union Territories. The lab also anchors the Centre of Excellence for Road Safety (CoERS), integrating research in human factors, road engineering, and vehicle safety to strengthen systemic outcomes.
AWARDS
Harita Intelliseat – Apollo CV Award 2018
Tamil Nadu Accident & Emergency Care Initiative (TAEI)
International Ergonomics Association (IEA) – Practice Examples Award
CEmONC App – Recognised Health Intervention
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How DDHI Supports Districts
Identify High-Risk Zones
Visualize crash hotspots using Sanjaya’s real-time heatmaps and accident data dashboards.
Understand Ground-Level Realities
Capture local insights from police, first responders, and communities via the Field Perception Survey (FPS).
Strengthen Emergency Response Systems
Assess trauma care preparedness of hospitals using the Trauma Care Preparedness Level (TPL) tool.
Implement Tailored Road Safety Solutions
Get suitable intervention suggestions for problems through the Road Safety Interventions Lookup Tool (RSILT).
DDHI Tools: Turning Data into Local Action
Sanjaya – Road safety super app
Analyse, visualize, strategize, implement, and track.
🔹 Visualize high-risk zones using blackspot analysis and heatmaps.
🔹 Infographics and charts to understand crash patterns.
🔹 Integrate field survey data with crash records.
🔹 Monitor trauma preparedness levels.
🔹 Visualize high-risk zones using blackspot analysis and heatmaps.
🔹 Infographics and charts to understand crash patterns.
🔹 Integrate field survey data with crash records.
🔹 Monitor trauma preparedness levels.
Field Perception Survey (FPS)
🔹 Capture perceived hotspots from communities.
🔹 Combine scientific + local insights for better planning.
🔹 Highlights driver behavior, road conditions, risks.
🔹 Helps implement high-impact, low-cost interventions.
🔹 Capture perceived hotspots from communities.
🔹 Combine scientific + local insights for better planning.
🔹 Highlights driver behavior, road conditions, risks.
🔹 Helps implement high-impact, low-cost interventions.
Trauma Care Preparedness Level
🔹 Assess hospital infrastructure, ambulance & trauma facilities.
🔹 Identify gaps and upgradation needs.
🔹 Empower districts to plan systematic improvements.
🔹 Assess hospital infrastructure, ambulance & trauma facilities.
🔹 Identify gaps and upgradation needs.
🔹 Empower districts to plan systematic improvements.
Road Safety Interventions Lookup Tool
🔹 Enables evidence-based planning for specific issues.
🔹 Based on IRC guidelines and best practices.
🔹 Supports engineers & planners in rapid decision-making.
🔹 Enables evidence-based planning for specific issues.
🔹 Based on IRC guidelines and best practices.
🔹 Supports engineers & planners in rapid decision-making.
Driving Change with Data-Driven Hyperlocal Interventions
From concept to impact, IIT Madras RBG Labs transforms raw data into sustainable, real-world solutions.
Ideation Cycle
From conceptual ideas, factual/perceived data, and derisking strategies, we design actionable pathways.
Implementation Cycle
Through pilot testing, review, and cluster-based learning, we scale solutions effectively.
Impact Assessment
Every intervention is evaluated, refined, and optimized for long-term value.
✨ Together, we are shaping a smarter, safer, and more sustainable future.
Stakeholder Alignment Meeting & Capacity Building
DDHI Program Launch & Alignment
Operationalizing the DDHI framework across 100 high-crash districts, enabling evidence-based interventions and capacity building for states and local governments.
District Alignment Meeting
District-level officials and agencies trained on hyperlocal crash data, aligning multiple stakeholders for seamless on-ground interventions and monitoring.
DDHI Program Launch & Alignment
The DDHI program enables states and districts to act on granular crash data from CoERS.
- Standardized district onboarding flow
- Evidence-based blackspot remediation
- Capability development for field teams
- Real-time monitoring dashboards
More description…
District Alignment Meeting
Alignment workshops train district officials to interpret hyperlocal crash data, align multi-agency roles, and prioritize interventions with measurable outcomes.
- Crash pattern walkthrough (last 36 months)
- Field validation checklist & role clarity
- Intervention prioritization matrix
- Follow-up review cadence & KPIs
Project Map
Our approach to project implementation is structured around a strategic framework designed to ensure clarity, alignment, and effective execution. This framework serves as a comprehensive guide, detailing each phase of the project lifecycle, from initiation to assessment
Alignment Meeting
Objectives and implementation plan
Capacity Building
Deskilling processes and upskilling people
Interventions Planning
District Taskforce to plan for hyperlocal interventions
Implementation
Tracking and implementation of interventions
Learning in Clusters
Horizontal learning of challenges and best practices
Impact Assessment
Perception and crash data for effectiveness
Media Coverage
Stay updated with the latest company news, financial insights, and strategic updates.
September 16, 2024
Cash Flow Management and Budgeting
September 16, 2024
Corporate Tax Planning and Compliance
September 16, 2024
Risk Management Framework
September 16, 2024
Outsourcing Strategies
Press Release
Stay updated with the latest company news, financial insights, and strategic updates.
September 10, 2024
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Read More →September 16, 2024
Cash Flow Management and Budgeting
September 16, 2024
Corporate Tax Planning and Compliance
September 16, 2024
Risk Management Framework
September 16, 2024
Outsourcing Strategies
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